For this new youth outreach program, Ward 8 Speedy Greens, we worked closely with the program director and current members to help establish a program identity through a variety of collateral materials. With a mission to bring fresh, affordable locally grown produce to the Ward 8 community, the main logo identity is our interpretation of member ideas and visual brainstorming. We built upon this base graphic identity to establish a clearly identifiable brand through market stand banners, bags and packaging, team apparel and a website. Once the brand was well established we focused on telling their story by working with the members to create a video that both explains the mission and captures the great results this program has already produced.