The Smithsonian National Museum of Natural History, Education and Outreach Program set a goal to double their number of volunteers. BLANK was tasked with developing a brand that would unify current museum volunteers, while inspiring others to join the program. After conducting in-depth research we established a set of identity components unique to the volunteer mind-set. From a respectful logo and interest area icon system, to a uniform and name badge with achievement stickers, we provided the Education and Outreach program with simple tools for volunteer motivation and retention. To further improve the volunteer recruitment process, we developed a website, marketing pieces, and training materials that aided and supported recruitment growth. View the website >