Design layout and production of a conference program or trade show guide that will be printed is a skill that only comes from hands on experience and that we have! The National Retail Federation (NRF) relied on Blank to assist them with both the creative aspect and the overall production of numerous program guides throughout their event calendar year. Our process and flexibility provides support and brings organization to projects that can otherwise easily become chaotic. Management of content, understanding of event branding and advanced design layout technique are all key components of the skills we offer. We often start by creating an overall event “brand style” to establish a consistent look and feel across multiple platforms, including the program, however we also develop programs that fit into an existing event brand as well.