For the Methanol Institute we picked up with the development of these collateral materials after someone else completed the logo. Like all projects, there are always parameters so working with an existing logo was not a problem. We conceptualized several distinctly different “package” options for consideration. Once they selected a concept we established their identity one collateral piece at a time and quickly they had a well unified brand. Our work included a marketing package and brochure (in several languages), several issues of their bi-annual newsletter, conference and awareness advertising, annual summit identity materials, tradeshow booth and more.