This comprehensive awareness campaign promoted Glover Park, an older community within Washington DC that felt overlooked amongst the many new residential neighborhoods throughout the city. We worked closely with the Main Street exec director to conceptualize, illustrate and design the primary campaign graphic. Advanced knowledge of design layout and production for large format applications along with more traditional advertising and campaign materials allowed us hit the mark with every touch point. Understanding how to design for printing is crucial for a project like this because resolution, scale of graphics and text can greatly affect consistency, readability and visual impact. Our tried and tested list of vendor partners made it easy to deliver quality pieces for a limited budget.