This convenience store located in the US Department of Transportation headquarters is part of the Randolph Shepard Vending Facilities Program (RSVFP) for visually impaired and is overseen by the DC Department on Disability Services. We created a simple typographic “Brand” identity that was applied to large format graphics and signage that gives the location a bold personality while coordinating with the building interior style. Included is an entrance chalkboard sign providing the location manager a place to communicate with customers.