Uptown Is
Uptown Main Street Local Business Awareness Campaign
This seemingly simple transit awareness project -in partnership with Uptown Main Street- was packed full of goals and community engagement. Utilizing free WAMTA transit advertising space for local non-profits, we contracted with Uptown area based photographer, Kirth Bobb (www.kirthbobb.com) and set out to build a collection of images that focus on a diverse group of small businesses. Our intention was to capture the “local flavor” of the vast, diverse retail and business community. These images were ultimately used on a variety of marketing materials including this large format advertising campaign series designed to promote the various businesses across the area.
