Somewhere Social Media Branding

This "mock-up" sample of the client instagram page demonstrates how the various graphic elements we provided them could look if they are used as shown in the style guide we also provided. Our goal with this project was to create a visual style that goes far beyond the logo and utilizes a collection of colors, graphic elements, borders and backgrounds, fonts and phrases, with an occasional placed logo. Over time this would establish a "look and feel" for the cafe that feels very familiar without heavy traditional branding (which turns off many people these days).