American Institute for Cancer Research
AICR asked BLANK to create their nutrition education “New American Plate” campaign, including its main icon, supporting campaign materials and public service announcement. From the beginning, BLANK took charge in developing and coordinating eye-catching print and multimedia materials and targeted the general public, schools and healthcare practitioners and clinics. These materials reached over 100 thousand individuals and the nationally televised PSA was viewed by over 61 million nationwide.
