This seemingly simple transit awareness project -in partnership with Uptown Main Street- was packed full of goals and community engagement. Utilizing free WAMTA transit advertising space for local non-profits, we contracted with Uptown area based photographer, Kirth Bobb (www.kirthbobb.com) and set out to build a collection of images that focus on a diverse group of small businesses. Our intention was to capture the “local flavor” of the vast, diverse retail and business community. These images were ultimately used on a variety of marketing materials including this large format advertising campaign series designed to promote the various businesses across the area.

Uptown Main Street local business awareness advertising campaign that captures the “local flavor” of the vast, diverse retail and business community.