American Institute for Cancer Research (AICR) hired BLANK to create their cancer awareness and nutrition education “New American Plate” PSA campaign. This work included: a primary “teaching” icon, supporting campaign materials, recipe booklets, placemats and a television public service announcement. Our task was to develop eye-catching print and multimedia materials that targeted the general public, schools and healthcare practitioners and clinics. These materials reached over 100 thousand individuals and the nationally televised PSA was viewed by over 61 million nationwide.