Institute for Reproductive Health

Education & Outreach Program Brand

Being able to effectively communicate a consistent message to an audience that spanned a wide range of cultural and language differences was the challenge posted to BLANK. We welcomed this opportunity and proceeded to conduct intensive research in the South American, Asian and African markets and ultimately developed a successful cross-cultural graphic brand identity, outreach collateral and educational materials. Our work included a logo and identity system, Web site and product packaging, as well as a publication system for training and marketing materials flexible enough to be effortlessly modified in-house and printed in multiple languages.