Good Wood Furniture

Retail Brand Development

This Washington D.C. retail pioneer has been a long standing resource for mid-century antique furniture and decorative arts. The store was changing ownership and the demographic of their surrounding neighborhood was evolving as well. BLANK was hired to re brand the store and tasked with capturing the new audience while keeping the existing customer base. This comprehensive branding project included: logo development, print materials, packaging, Web site, advertising and promotionals items.