It was time for this seasoned economics firm to articulate its 45 years of experience through a contemporary graphic identity and new market image. Since It’s founding, ERA has worked on many highly recognizable projects. But they found themselves having to compete with, less-experienced competitors who appeared in the marketplace with cleverly worded ads and flashy marketing materials. ERA realized that times had changed. These competitors could not compete with ERA’s award-winning portfolio and it was time to let others know that as well.